Our story

Welcome to DR. JOE’S' website and store, where you'll find premium nutrition for your beloved pets. I'm Joe, a qualified veterinarian running an independent mixed-animal practice in Cheshire. I work alongside an incredible team of passionate, caring professionals who inspire me daily. Together, we care for over 5,000 dogs and 2,000 cats, and we're proudly affiliated with Knowsley Safari Park, where we treat some rather larger friends.

The picture above captures one of the most special days of my life—my wedding to my wonderful wife, Annie. As you can see, our dogs (Paddy, Percy and Pepper) took center stage, just as they do in our everyday lives. Annie is pursuing her veterinary degree at Liverpool University. My uncle Paul manages our logistics, while my mum Barbara handles marketing (the one in the hat with Percy). It's truly a family business, and we're dedicated to serving you with the same care we'd show our own family.