The Journey

Every great journey begins with a moment of clarity. Mine started in a veterinary clinic, where passion for animal care met the stark reality of pet nutrition challenges.

Enter Percy, my beloved dog who joined our family in 2024. His struggle with poultry intolerance became our family's turning point. Those sleepless nights and frustrating food trials weren't just personal challenges - they revealed a broader issue in the pet food

Key Challenges in Today’s Pet Food Industry

Ingredient obscurity behind complex labels
Overwhelming choice without clear guidanace
Marketing claims that create confusion rather than clarity
Impractical feeding requirements
Over-processed products lacking natural benefits

Our Solution

DR. JOE’S PREMIUM PET FOOD emerged from this reality. We’ve created a revolutionary approach to pet nutrition that combines:

Veterinary Expertise + Quality Ingredients = Optimal Pet Health & Happiness

What Sets Us Apart

Our Promise

At DR.JOE’S we’re not just selling pet food - we’re delivering peace of mind.

Every bag contains:

Transparent ingredient lists
Nutritionally balanced formulations
Convenient feeding solutions
Professional veterinary expertise

Looking Forward

Our vision extends beyond premium pet food. We’re building a community where pet owners can access expert nutrition advice, share experiences, and celebrate their pets’ health journeys.

Join us in revolutionising pet nutrition. Because your pet’s health journey deserves a trusted partner.

This article provides general pet health information and is not a substitute for professional veterinary care. For advice specific to your pet, please consult your veterinarian.

Stay tuned for updates and expert pet nutrition tips. There’s lots more to come!

Dr Joe Martin

Veterinary Surgeon & Founder

DR. JOE’S Premium Pet Food | Rose Cottage Veterinary Centre

How it all began